About

I’m an SEO content engineer with nearly two decades of experience in the trenches of SEO. Today, I work at the intersection of local SEO, content strategy, and AI.

architect SEO, content strategy, and brand context into AI-powered workflows, ensuring AI has the instruction and insight needed to produce content that’s optimized for visibility, aligned with the brand voice, and built to genuinely stand out in an era where average is everywhere.

I’ve adapted to the AI era

Recent Results

• 428% growth in organic visitors in 3 months
• Ranked #2 for “car accident lawyer” in 30 days (from “not found”)
• 147% increase in target keyword rankings in 6 months
• 244% growth in Google Business Profile impressions; 229% increase in monthly calls
• Managing content strategy for 15 clients across 25 locations, roughly 125 articles per month

My Story

Story Analyst > Blogger > Copywriter > Editor > SEO Analyst > SEO Manager > SEO Strategist > SEO Content Engineer

The Gatekeepers of Hollywood

I worked as a story analyst for producers, directors, and production companies in Los Angeles. It was my job to read screenplays, books, and teleplays and write coverage reports that helped decision-makers decide what was worth their time. I started as an unpaid intern and worked my way up to reading for some well-known names in the industry. I gained a lot of insight, but I also developed disdain toward the power of gatekeepers in the industry – and I was one of them. I didn’t like the idea that you needed approval to make something happen.

The Freedom of the Web

It was around this time I read this article about a few filmmakers leveraging the power of the web to build audiences and distribute their work independently. That not only captured my imagination regarding the freedom the web offered, it was also the springboard for my career in search engine optimization. No gatekeepers. No approval required. If you had an idea, you could make it happen.

First Steps in SEO

I learned how to use WordPress, created my first website, and started practicing SEO with a bunch of fun projects. I eventually landed my first industry job as an SEO copywriter for a yellow pages company. Then Panda 4.0 rolled out. Watching that industry get wiped out by a single algorithm update was formative. It showed me how quickly things can change when you’re building for search engines instead of people, and it shaped how I’ve approached the work ever since.

Building the Foundation

From there I wrote and edited for a popular blog, eventually becoming managing editor and working with a team of contributors. I freelanced as an SEO consultant, worked in-house at a startup, and eventually joined an agency specializing in addiction treatment and mental health marketing — one of the most competitive and scrutinized verticals in search. I managed clients, handled all aspects of the SEO campaign, and grew into a Senior SEO Strategist role.

Where It All Came Together

Today, I work at an agency specializing in personal injury attorney marketing — another high-stakes, fiercely competitive niche where local search visibility can mean the difference between a thriving firm and an invisible one. It’s here where everything came together. The SEO foundation I built over a decade now drives a content engineering approach rooted in local SEO, where ranking in the right city for the right keyword matters more than broad visibility. In the AI era, that means architecting SEO, content strategy, and brand context directly into the content generation process.