Google is testing a new look for their desktop search results with Google card-based search results.
Though the change reflects the design of mobile results and may make it easier for people to tell the difference between paid results and organic results, some are worried the change may make it easier for Google to bury organic results below knowledge graph results.
Google Card-Based Search Results
The idea that people can Google can serve the same information you serve with your website is a scary thought, because it have a negative impact on how many people ultimately visit your site.
Google continuing to push organic results further down the front page is not a good sign.
It makes sense.
However, I would argue that Google only displays information from the knowledge graph when it improves the user experience and makes sense.
For example, if you wanted to know who the CEO of Reddit was currently, Google would serve that information directly in the search results.
These types of results wouldn’t occur for all queries.
Google is becoming increasingly able to understand your intent. This type of search tells them you want a quick answer. Adding “bio” to this query changes the results dramatically, because Google understands you’re interested in more information than they can provide in the results directly.
Still, the idea that Google is pushing organic results further down the page with the knowledge graph and Google card-based search results bothers people.
For some, it feels like Google is stealing content in effort to hoard visitors.
I view it as a good thing, because it avoid the frustration the search may encounter if they’re unable to find the information on the website … and that frustration may have an impact on your business. For example, if you owned a restaurant but Google didn’t serve your address upfront in the search results, people may become frustrated with how difficult it is to find your restaurant and opt to go with another restaurant in the area.
On top of that, this may help keep your bounce rate down, which is something search engines consider when ranking your website.
I’m curious to know what you think about this – please leave your thoughts in the comments below.